The Spirit of Safaa:
A Journey of Beauty and Empowerment

Our Story

From the Mountains of Morocco to the Heart of Your Beauty Routine

Born in the heart of the Atlas Mountains, where beauty is not just something you see but something you live, I watched my grandmother and great-grandmother create beauty products from the earth around us. They pressed argan oil by hand, made black soap from olives, and crafted clay masks from the rich soil. These rituals were about more than skincare; they were connections to our land, to our ancestors, and to each other.

Our Values

Rooted in Nature, Committed to Change

Even after moving to London and completing my MBA, the scent of black soap and the feel of argan oil stayed with me. Safaa-Golden Beauty was born from my desire to connect my two worlds—modern life in the city and the timeless beauty rituals of Morocco—while empowering the women who carry these traditions.

Together with the women from my village, we’ve worked to bring these products to life, giving them fair wages and opportunities for education and healthcare.

Sustainability We respect the earth and the people who work with it. All our products are 100% organic, cold pressed, and cruelty-free. From the way our argan nuts are harvested to the eco-friendly packaging we use, we are committed to minimizing our environmental footprint.
Empowerment At the heart of Safaa Golden Beauty is the Berber community. 3% of every purchase goes directly to empowering the women who work tirelessly to bring you this liquid gold. Your support helps improve their access to education, healthcare, and fair wages.
Quality We believe in nothing but the best for your skin and hair. Our argan oil is handcrafted, cold-pressed, and 100% pure to preserve the natural nutrients and ensure the highest level of care for your beauty routine.

Our Story

Our curriculum appeals to student diversity and interest, and is rigorous and challenging. We understand each child comes to us with different talents, learning styles, and identities. And we celebrate that difference because our diversity is our strength.

Meet the Women Behind Safaa Golden Beauty

The Hands and Hearts of Safaa Golden Beauty

Our argan oil is not mass-produced. It is made with love and care by the women of the Berber community in the Atlas Mountains of Morocco. These hardworking women are the soul of our brand.

Meet the team

Join me on this journey

Safaa-Golden Beauty is more than a brand—it’s my personal way of sharing the magic of Morocco with you. Every product is crafted with care, and each purchase makes a direct impact on the lives of the people of the Atlas Mountains.

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Our Services

What Our Patients Say

More than 250 five-star reviews on Google

5/5

The best Cosmetic Clinic I have ever experienced! Professional and friendly staff made me feel like family… would highly recommend to anyone!!!

Ava D.

5/5

I go for regular appointments at Cosmetic Clinic and my face are much healthier now! I would definitely recommend.

Debbie S.

5/5

This is a wonderful Cosmetic Clinic with very professional and friendly staff and up to date technology. They took me at a very short notice when I needed emergency, they were so nice and accommodating.